Syndicate Bank hiring for Chief Marketing Officer
Company :
Syndicate Bank
Job Role :
Chief Marketing Officer
Eligibility :
Experience :
Job Location :
Last Date :
13 Mar 2019

Company Profile:

Syndicate Bank was established in 1925 in Udupi, the abode of Lord Krishna in coastal Karnataka with a capital of Rs.8000/- by three visionaries - Sri Upendra Ananth Pai, a businessman, Sri Vaman Kudva, an engineer and Dr.T M A Pai, a physician - who shared a strong commitment to social welfare. Their objective was primarily to extend financial assistance to the local weavers who were crippled by a crisis in the handloom industry through mobilising small savings from the community. The bank collected as low as 2 annas daily at the doorsteps of the depositors through its Agents under its Pigmy Deposit Scheme started in 1928. This scheme is the Bank's brand equity today and the Bank collects around Rs. 2 crore per day under the scheme.


The candidate should essentially have Master's degree in Business Administration in any discipline from a recognized university or a reputed Institute.
Preference will be given for specialization in marketing in MBA.


The candidate applying for the CMO post should have relevant domain knowledge and 10 years well-rounded marketing or business development experience in positions of responsibility-with a focus on marketing expansion as well as three to five years of experience in a leadership role in a Bank.
The candidate must have adequate knowledge of analytics and usage of data.
The quantum of business managed in the previous assignment by the CMO to be mentioned.

Job Responsibilities:

To develop high level marketing and brand strategy in line with the strategic vision of the organisation.
To plan, direct and coordinate marketing budgets in accordance to organisational goals.
To develop and strengthen Bank's unique and compelling voice to build brand awareness, relevance, reputation and esteem among target audience and to ensure that brand standards are maintained across all channels through internal and external communication, PR and brand activities.
To ensure that the brand is strong and consistent in every marketing tactic and that the Bank's achievements, milestones, new launches and its success stories are communicated with passion, creativity and impact through various communication channels.
To Generate Revenue: The CMO is also responsible to generate revenue by increasing sales through successful marketing for the entire organisation, using market research, pricing, product marketing, marketing communications, advertising, public relations and corporate social responsibility activities.
To lead communication team to create a best in class social media presence that empowers stakeholder to spread the Bank's brand virally.


The compensation package would comprise of fixed and variable components but not a limiting factor for suitable candidate and negotiable.
Apart from above compensation package the CMO will not be entitled to any other perquisites, facilities/benefits etc from the Bank.
The CMO Travelling expenses / Halting allowance and eligibility for stay in hotel while on official duty, outside the Head Quarters


Maximum 50 years as on 01.02.2019 (inclusive).

How to Apply:

Bank reserve the right to modify/delete any criteria mentioned above. Application format to be downloaded from Bank's website under career option. Scanned copy of the application along with resume should be mailed to E-mail ID: on or before: 13.03.2019.