ReachLocal Services walk-in for SEM Analyst
Company :
ReachLocal Services
Job Role :
SEM Analyst
Eligibility :
Any Graduate/MBA
Experience :
0 - 5 Years
Job Location :
Walk-In Date :
01 Feb 2020
Walk-In Time :
10:00 AM Onwards

Company Profile:

ReachLocal India was set up to be a wholly-owned subsidiary of ReachLocal Inc. with the sole purpose of solving business process scaling issues. We didn’t look behind and our only focus was to attain the iconic portfolio of those who never compromise on less than the best. Today, we are the ONLY service center of excellence which supports ReachLocal globally in all the markets where its footprint exists. Our services operations form the backbone of the sales teams across 5 continents giving them the confidence of turnaround times and quality assurance. With our constant efforts to keep pushing ourselves to do more and a keen desire to provide the best value to our advertisers, the team grew from less than 10 people in 2006 to 350+ employees by end of 2017.

Job Description:

A SEM Analyst works on campaign life cycle management.
The role involves understanding and interpreting set up instructions shared by Campaign Consultants and executing them as per company best practices.
This role demonstrates proficiency with online search (PPC) and display advertising techniques.
SEM Analyst will be responsible for the performance of the assigned book of campaigns and will leverage training provided to effectively optimize the campaigns to meet advertiser goals.


The candidate must be flexible and able to multitask across a variety of job duties, including:

Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages.
Setup of initial campaign bidding, publishers and directory categories.
Ensure ads, keywords and landing pages are in alignment with the focus of the campaign.
Troubleshoot issues impacting campaign performance and communicate with Campaign Consultants to clarify and make recommendations.
Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance.
Drive retention for our end advertisers through proactive campaign management and consistently monitoring performance metrics such as click-through rate, cost per click and cost per lead.
Meet the daily targets for campaigns reviews and turnaround times for issues highlighted.
Building rapport and developing relationships with Campaign Support teams globally.
No client interaction is required for this job role.

Key Skills:

Demonstrates proficiency and mastery of key Search Engine Marketing (SEM) technologies and systems to manage campaigns.
Exhibits advanced capabilities for effectively managing search and display campaigns possesses skills to establish, assess, modify/adjust, and routinely improve campaigns over their life-cycle.
Demonstrates expertise with third-party and publisher system administration and modification.
Demonstrates proficiency in verbal and written communication skills.
Analytical Thinking & Troubleshooting (understanding the root cause).
Able to methodically approach problem resolution.
Able to manage time and prioritize multiple tasks in a fast-paced environment.
Capable of interpreting data and make recommendations to improve campaign performance.
Learning on the Fly (Learns new concepts quickly).
Open to change seeks learning opportunities.
Able to effectively communicate ideas and thoughts.
Candidates must have good verbal and written communication.

Venue Details:

ReachLocal Services Pvt Ltd,
5th Floor, B Wing Express Zone, Patel Vanika,
Western Express Highway, Goregaon East, Mumbai - 400097.

Contact Details:

Swetha Pujari